MOLLY THACKER

Strategizes and manages paid media campaigns across Google, LinkedIn, Microsoft, and ABM channels, optimizing for ROAS and pipeline contribution.

Leading the redesign of landing pages and forms, implementing A/B testing programs to continuously improve webpage engagement and optimize conversion rates.

Developed and launched a multi-channel nurture campaign, collaborating with sales to penetrate new target markets and ensure coordinated outreach.

Implemented AI-powered workflows within HubSpot, eliminating manual tasks in enrichment, routing, and content operations to significantly increase speed-to-lead.

Creates comprehensive KPI dashboards, providing end-to-end growth metric tracking and strategic recommendations to leadership.

In charge of developing new SEO/SEM strategy to optimize website for generative AI search; includes both technical and backend optimizations, as well as content and page structure optimizations.

Managed a team of permanent and contract employees, directing growth, paid media, social media, communications, and commercial development across diverse product and service portfolios.

Spearheaded campaign planning and execution, launching initiatives that generated a 237% increase in inbound high-intent requests.

Developed and managed monthly, quarterly, and annual project roadmaps and budgets to align with strategic growth objectives.

Automated inbound sales and lead qualification processes using HubSpot, achieving a 122% increase in meeting rate.

Co-led the development of an SMB incubator program, enhancing brand reputation and generating a pool of pre-qualified sales accounts through earned media and mentorship.

Contributed to the design and administration of the industry's largest survey, conducting statistical analysis and co-authoring the resulting report.

Directed the content marketing and communications team, overseeing both internal and external contributors to optimize content output.

Managed and optimized multi-channel campaign performance, successfully expanding activities into new markets and targeting new Ideal Customer Profiles (ICPs).

Implemented AI workflows to scale content production, reducing manual effort by 89% while ensuring consistent quality.

Collaborated with Sales and CX to develop and execute a new install base marketing strategy, increasing key account penetration by 30%.

Developed and executed a full-funnel content strategy, successfully generating and capturing demand within the life science industry.

Managed corporate and SME social media, crafting high-performing thought leadership content to foster community engagement.

Established comprehensive voice and tone guidelines, ensuring consistency across all public-facing corporate communications.

Authored, reviewed, and edited diverse content, including short- and long-form pieces, on critical biotechnology, pharmaceutical, and medical device topics.

Organized and hosted educational events to support emerging biotech and pharma companies in strengthening clinical operations and quality management.

Conducted and interpreted market intelligence research, providing strategic guidance for market development within the Canadian cleantech industry.

Advised leadership on the development and implementation of effective marketing programs and demand generation strategies.

Contributed to securing crucial development contracts and funding for the organization.

Interviewed life science industry leaders and funding institutions to produce comprehensive articles, case studies, and long-form content.

Co-organized and hosted the industry's largest virtual event, attracting over 8,000 cumulative attendees.

Analyzed marketing analytics to generate performance reports, communicate progress, and implement corrective actions for content optimization.

Conducted market research and strategic landscape analysis, providing data-driven recommendations for growth strategy.

Managed comprehensive communications across PR, social media, website content, and pitch decks to ensure consistent brand messaging.

Monitored industry news and trends, delivering insights on market dynamics and identifying growth opportunities.